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  Intercultural Management

More and more companies have to engage into investments abroad. They send managerial staff to foreign countries whose cultures they do not know or understand. The attempt to transfer own structures and approaches to employees from other societies often fails.

Big investments in a foreign engagement often do not pay back because they fail on a cultural level. And sometime even simple negotiations abroad turn foul because of the negligence of local customs. Company representatives travelling abroad need to have a clear view about the social expectations of their business partners. The risks are just too big to achieve fatal failures with well-intended but wrong gestures. Intercultural management considers these problems. Good preparation reduces costs and raises the chances of winning the contract.