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  Corporate Social Responsibility

Today enterprises are not only judged by her financial performance and the quality of their products, but also by the question how well they perform as „Corporate Citizens“ in the surrounding society.

Programmes that would some decades ago have been a private charity of an entrepreur are now part of a strategically planned communications activity.

That is because nowadays enterprises are expected to contribute to the well-being of their social environment.

This may be done though acting in an environmentally friendly way, or to have an eye for the needs of the immediate social environment.

Companies which do not live up to the expectations of their environment may easily be punished by the public opinion. Today CSR has a similar importance like quality-management or customer relations. We can help you to stay clear of the obstacles that are waiting for out there.